What makes a great insurance lead? A great insurance lead is one that converts to a client very easily. But what makes a lead convert to a client very easily?
A lead converts easily into a client if...
1) They are desperately in need of what you sell.
2) They see you as the very best person to buy from.
It does you no good whatsoever if an insurance lead is desperately in need of a policy you don't sell. Therefore, you need leads who are desperate for the policy or policies you offer.
It also does you no good if they are bent on buying from an insurer you have no affiliations with. Therefore, you need insurance leads who are bent on buying from your insurer or insurers.
What does this mean? It means you'll do better if you have a way of controlling the profile of the leads that come your way. But is this possible?
It is if you get leads from sites that have filters that allow you to get only leads that match your pre-defined criteria. Simply put: You only get leads who you almost have nothing left to do than close the deal.
The second thing that makes a great lead is if they see you as the right person to buy from.
This is determined by how they found you in the first place. The best is if they were referred to you by a trusted person or institution. The level of authority of the referring person or institution also goes a long way in determining your success rate.
Once again, insurance lead sites that have built trust and authority over years will send you leads who will trust you more. And, once a prospect has confidence in you, your task becomes very easy
A lead converts easily into a client if...
1) They are desperately in need of what you sell.
2) They see you as the very best person to buy from.
It does you no good whatsoever if an insurance lead is desperately in need of a policy you don't sell. Therefore, you need leads who are desperate for the policy or policies you offer.
It also does you no good if they are bent on buying from an insurer you have no affiliations with. Therefore, you need insurance leads who are bent on buying from your insurer or insurers.
What does this mean? It means you'll do better if you have a way of controlling the profile of the leads that come your way. But is this possible?
It is if you get leads from sites that have filters that allow you to get only leads that match your pre-defined criteria. Simply put: You only get leads who you almost have nothing left to do than close the deal.
The second thing that makes a great lead is if they see you as the right person to buy from.
This is determined by how they found you in the first place. The best is if they were referred to you by a trusted person or institution. The level of authority of the referring person or institution also goes a long way in determining your success rate.
Once again, insurance lead sites that have built trust and authority over years will send you leads who will trust you more. And, once a prospect has confidence in you, your task becomes very easy
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